Looking for Nordic SEO campaign? Getting your web page up in search engine results page of Google can sometimes be a hard task. Let’s talk about the three most important things to remember when designing your website for search engines.
Choose the right keywords
Keywords are words, or combinations of words, that people use when searching for a website. In order for people to find your website though, your website must show up in the SERP. If those keywords appear in your website then your site should appear somewhere in the results. When people search using Google, Google uses a ranking system to show the order of the results. One of the things Google takes in to account is keyword relevance, therefore keyword optimization is important. Placing your keywords in the meta-tags is not enough. Placing them in a strategic way on your page is vital. It is important for the text to still make sense for visitors. Repeating your keywords over and over again does not help at all, or using text the same color as the background. The best thing is to do keyword research and take your time writing your content so that it makes sense to anyone reading your website and incorporating as many keywords related to your niche as possible in to the content.
All links help. Some links are just more valuable then others. Links that are more important in Google are pages with higher domain authority) and pages that are relevant. For an example a website with a high domain authority but unrelated to your website is actually less valuable that a link from a website with a low domain authority that is related to your website. It is important to build your incoming links slowly. Create links to your website from valuable websites other than a whole bunch of links from websites that are just filled with links or they are link farms.
In order for the search engines to see the text on your website it has to be able to find it. If you have text that is contained within a table which is then contained in another table, it is possible that the crawler or spider may not find it. To avoid this, it is best to avoid using tables at all. In many cases this is not practical. Try putting the most important text outside the table or at least not placing it in table in tables, use just one table. If the crawler cannot find the content then it can’t use it to evaluate where your listing should appear in the SERP. To give yourself the best possible chance, avoid this mistake.
Your website’s code
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